Open Kraken
Expand your operating system with ideas from anywhere
Expand your operating system with ideas from anywhere
Build your own products or AI agents and embrace third party solutions
Innovate in any direction with powerful, embedded tools
Keep Kraken as your trusted operational foundation
Inform innovation with centralized data
Our unified data model means you can plug in your own apps and third party solutions while keeping Kraken as your single system of record.
Anything – and everything – you build, integrate or launch adds colour and context to a single, consistent view of your customers, giving you a solid platform for faster innovation, better decisions and seamless digital experiences (without the risk of fragmenting your tech).
Build and connect AI agents or applications to Kraken, and fuel them with deep utility context and market-specific compliance logic.
Use easy tools to differentiate your business
Build unique products, experiences, AI applications and customer journeys in-house – quickly, autonomously, and at a fraction of the cost you’re used to.
We’ll give you the tools to launch propositions that excite your people and your customers with less reliance on outsourced teams.
Ergon used Kraken to build new customer experiences, and saw:
54x
growth in self-service interactions
3x
jump in portal users
5M AUD
saved in external service costs
Put your third-party products to work
Embed your tools and apps into our operating system to securely share more context and make the most of your investments.
Give your teams and your AI agents a near-real time view of all customer data and the ability to use external tools inside Kraken workflows.
All of these tools are rolled into your core Kraken license:
Browse and share utility solutions in Kraken Marketplace
Extend your operating system with trusted tools and solutions curated for energy innovators, built by other utilities, third parties, and Kraken.
Build and optimize any process with Flow
Our drag-and-drop automation tool is built into Kraken, empowering anyone in your business to create bespoke workflows, customer journeys and compliant utility processes in a few quick clicks.
Give your teams more tools with Embedded Apps
Stop your service teams from losing time switching between screens and systems. Give them everything they need at their fingertips by surfacing external apps and tools in Kraken’s agent desktop.
Keep it all connected with APIs and events
- Build more apps and experiences by leveraging data and capabilities within Kraken.
- Bring data from your own apps and third-party tools – like chat, campaigns or conversations from other channels – together, keeping Kraken as your single source of truth.
- Create a happy ecosystem of solutions to support your complex business operations.
Today, Electroverse connects 1.3M+ EV chargers across 40 countries.
Electroverse is a standalone EV charging platform built by Octopus Energy on Kraken’s CRM, proving utilities can launch entirely new products beyond energy without building a new core system.
And we’ll help you evolve along with AI
We’re releasing an AI access layer so you can build new AI applications, securely connect third-party AI apps, and enable your own AI agents to orchestrate approved actions across Kraken.

