Snowy secures Kraken partnership to future-proof its retail brands

15 July 2026 — Snowy Hydro has announced a major strategic partnership with Kraken Technologies to modernise how it serves its more than 1.6 million Red Energy and Lumo Energy customers.

For more than 20 years, Red Energy has been built on a foundation of customer trust, which has been recognised for 15 consecutive years by Canstar and named Australia’s most trusted utility by Roy Morgan.

As the energy landscape changes, this partnership ensures Red and Lumo continue to build on their reputation for providing the high-quality, reliable service that everyday Australians expect.

Snowy Hydro’s Chief Customer Officer, Martin Exelby said the shift to renewable energy is changing how Australians choose to use power, while technology is offering new opportunities for customers.

"The energy transition is accelerating and we're seeing more consumers choosing to play their own part in that. As Australians increasingly look to produce and store their own electricity through rooftop solar, home batteries and electric vehicles, energy retailing requires a fundamental change to meet their evolving needs.

"Partnering with Kraken ensures we can deliver a compelling value proposition, working with our customers to manage these new energy resources and helping them understand their energy use.

“We’re future-proofing our business so that our customer teams are best placed to do what they do best, talk to our customers and provide the outstanding service we’re proud to be known for," said Mr Exelby.

Mark Soper, Kraken Managing Director APAC, said: “We’re delighted to partner with Snowy Hydro as they set a clear path to world-class customer service through their retail brands, Red Energy and Lumo Energy.

“Kraken leverages advanced technology and a 360-degree view of the customer journey, empowering teams to build better products, deliver more personalised support and resolve issues faster - while accelerating the energy transition.”

The implementation of Kraken represents a foundational investment in Snowy Hydro’s digital infrastructure. It will ensure Red and Lumo continue to supercharge market competition well into the future, providing a seamless and transparent energy experience for all customers.

About Snowy Hydro

From generation to wholesale and retail, Snowy Hydro is an Australian-owned, end-to-end energy company at the heart of the nation’s transition to renewables. Snowy’s on-demand power stations include the conventional and pumped hydro of the iconic Snowy Scheme, as well as gas-powered generation to back-up renewables.

Together with wind, solar and battery energy capacity from leading industry partnerships, Snowy’s unique portfolio makes an important contribution to electricity reliability for homes and businesses across the grid, while enabling more wind and solar to come online.

With a design life of 150 years, Snowy 2.0 is the massive pumped hydro expansion to the Snowy Scheme. Acting as a giant battery, Snowy 2.0 will be transformational, empowering the grid with enough energy to power around 3 million homes for a week and more than half of the long-duration storage Australia needs to reach net zero by 2050.

Snowy’s retail brands, Red Energy, Lumo Energy and large-scale commercial and industrial retailer Snowy Energy, proudly serve more than 1.6 million customers.

About Kraken

Kraken is the most-loved operating system for energy. Powered by Utility-Grade AI and deep industry expertise, Kraken helps utilities transform their technology and operations so they can lead the energy transition.

Trusted by leading energy companies around the world, Kraken supports more than 90 million accounts across households, businesses and large industrial customers. Its operating system unifies data, AI and automation across generation, distribution, customer management, field operations and flexibility — enabling utilities to innovate faster, migrate with confidence, reduce cost to serve and deliver better customer experiences.

Kraken is headquartered in London and New York. Its mission is to make a big, green dent in the universe.