
Thu, 11 Jun 2026 15.30 GMT
Press Release
Kraken Launches Autonomous Agents for Utility Customer Service Built on Sierra
- Developed in partnership with Sierra, Autonomous Agents combines Kraken’s utility AI-enabled operating system, unified data model and workflow engine with Sierra’s AI customer experience platform
- Built on Kraken’s Utility-Grade AI® and AI access layer, Autonomous Agents help customer service teams design, test and deploy agents for energy and utility-specific service journeys
- Autonomous Agents are already proven in enterprise-scale deployment, going live in four weeks and scaling to cover 1.3 million customer accounts at a major energy utility
London / San Francisco – 11 June 2026 – Kraken, the most-loved operating system for utilities, today unveiled Autonomous Agents, utility-specific AI agents that orchestrate complex workflows to deliver customer resolutions at scale.
Developed in partnership with Sierra, Autonomous Agents combines Sierra’s leading AI customer experience platform with Kraken’s AI-driven operating system, utility data model and deep energy expertise.
“We’re excited to partner with Kraken — combining our platform with their industry expertise — to help utilities build better, more human experiences while also driving their revenue,” said Bret Taylor, Co-founder of Sierra. “Agent OS sets the standard for adaptability and transparency, enabling even regulated companies to go live in weeks with high CSAT and resolution rates. Any team can build an agent, deploying it everywhere across every channel, including voice.”
Autonomous Agents are already proven at enterprise scale, going live just four weeks after project launch with a major energy utility and now covering 1.3 million customer accounts. The deployment highlights how AI agents can rapidly and securely transform utility customer operations today, while keeping human specialists focused on issues that require additional attention, judgment and expertise.
The launch marks a major step forward in Kraken’s Open Kraken strategy.. Kraken has long enabled utilities and partners to build on and extend its operating system. Now, Kraken is enabling AI agents to activate Kraken’s core business engines – requesting context, accessing approved capabilities and triggering defined workflows with a compliant action layers.
Built directly into Kraken’s operating system, Autonomous Agents give customer operations leaders a no-code way to design, test and deploy AI agents grounded in Kraken’s unified utility data model. Using Kraken’s AI access layer, agents can combine real-time account, usage, pricing and workflow context, and interact with approved Kraken capabilities. This supports defined customer journeys in a structured, governed way, with energy market logic, rules and regulations codified and continuously updated.
Utilities are under pressure to scale customer operations without compromising service quality. Traditional interactive voice response (IVR) and generic conversational AI solutions can address simple conversations, but Autonomous Agents deliver meaningful resolutions for utility-specific journeys, where accurate support depends on deep domain expertise, live operational context and trusted controls.
“Energy is too important, too complex and too urgent for generic AI,” said Assaf Biderman, Chief AI Officer at Kraken. “That’s why we’re building specialized AI for utilities, combining Kraken’s deep energy expertise, data models and AI-driven business engines with Sierra’s leading technology. Autonomous Agents are grounded in Kraken’s understanding of the energy systems from customer data and operational workflows to physical and regulatory constraints, so utilities can scale service with confidence while protecting the quality, reliability and trust their customers expect.”
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About Kraken
Kraken is the most-loved operating system for energy. Powered by Utility-Grade AI and deep industry expertise, Kraken helps utilities transform their technology and operations so they can lead the energy transition.
Trusted by leading energy companies around the world, Kraken supports more than 90 million accounts across households, businesses and large industrial customers. Its operating system unifies data, AI and automation across generation, distribution, customer management, field operations and flexibility — enabling utilities to innovate faster, migrate with confidence, reduce cost to serve and deliver better customer experiences.
Kraken is headquartered in London and New York. Its mission is to make a big, green dent in the universe.
About Sierra
Sierra is the platform that helps businesses build better, more human customer experiences with AI. With Sierra, companies deploy customer-facing AI agents that communicate in natural language, solve complex problems, and personalize every interaction—on any channel.
Across a range of industries, leading brands like The GAP, Rocket Mortgage, SoFi, Sutter Health, and Wayfair have partnered with Sierra to improve customer satisfaction in the moments that matter while driving operational efficiency and revenue growth.