Adyen

Utility providers face significant operational challenges managing high-volume recurring billing across different countries. These challenges include low payment conversion rates, high administrative overhead from manual fraud rules, and the complexity of integrating diverse local payment methods.

Adyen’s global payment integration with Kraken addresses these critical inefficiencies by embedding Adyen Uplift—an AI-powered solution designed to maximize conversion, control fraud, and decrease payment costs across the entire checkout flow.Designed specifically for utility finance directors, billing operations managers, and customer experience leaders, this joint solution unifies five product modules: Tokenize, Protect, Authenticate, Optimize, and Personalize.

By leveraging Adyen’s platform-wide transaction dataset (with an 84% chance of recognizing returning shoppers), the platform's AI engine automatically optimizes checkout experiences and smart payment routing. Using the built-in Optimize module, the platform intelligently retries failed recurring payments in real time and utilizes Smart Payment Messaging to dynamically optimize request formats. This proactive optimization prevents involuntary subscriber churn and ensures continuous utility delivery.

Additionally, Adyen Uplift automates complex cross-border financial reconciliation, providing real-time transaction data that streamlines back-office accounting. Through automated fraud management in the Protect module, utilities can reduce manual risk rules by up to 86% while preventing false declines. Ultimately, this seamless integration empowers Kraken platform users to secure higher transaction success rates, lower processing costs by up to 6%, and offer a frictionless, secure billing experience to utility customers worldwide.