Event
Kraken Impact 2026
The Eye Filmmuseum, Amsterdam
Join us as we host the energy world in beautiful Amsterdam. We’re bringing together senior industry leaders, policymakers, innovators and decision makers for two days of inspiration and conversation between kindred utilities – and we’d love to see you there. Save the date and stay tuned for more details. Add to calendar:
Bruce Dickinson, lead singer for Iron Maiden
(Yes, you heard right!) Alongside his larger-than-life persona as lead singer for Iron Maiden, Bruce Dickinson holds a myriad of experience in business, entrepreneurialism, mentoring and creative thinking. All of which make him unique in his ever-expanding professional fields, and in great demand to share the secrets of his proficiency, insight and knowledge. Don’t miss Bruce speaking live at Impact 26.
Dr. Fatih Birol, Executive Director of the International Energy Agency
Dr. Birol is one of the most influential voices in global energy and has twice been named to Time100 Most Influential People list. His perspective sits at the intersection of energy security, affordability, investment, climate and the future of power systems. He will join us for a fireside chat with Greg Jackson, Founder and CEO of Octopus Energy Group.
Bret Taylor, CEO and co-founder of Sierra, chair of OpenAI, co-creator of Google Maps and former CTO of Facebook
Bret has been at the centre of some of the biggest technology shifts of the last two decades. From consumer platforms to enterprise software to AI, he has helped build products that changed how millions of people and businesses interact with technology. His view on AI, customer experience and the next generation of digital services could not be more relevant to where our industry is heading.
Natalie Campbell, former CEO of Belu Water and co-founder of social innovation agency A Very Good Company
Drawing on her experience, Natalie will explore how organisations can align growth, purpose, and leadership to turn ambition into practical action, commercial success and long-term value.
Agenda
Day 1
Wednesday, June 10th
Registration, Networking Lunch
Welcome to Impact!
Trust, Agents, and Innovation at Scale
CEO keynote: Amir Orad, CEO, Kraken
The Global Energy Outlook: A Fireside Chat with Fatih Birol and Greg Jackson
An exclusive perspective on the energy industry from the head of the IEA and Octopus Energy CEO Greg Jackson.
Client Panel: Reliability & Affordability - The New Operating Reality
As utilities face rising demand, aging infrastructure, decarbonization pressures, affordability challenges and higher expectations for reliability, leaders from different organizations will share how they’re prioritizing investment, proving value, and moving faster with customers at the center. Audience Q&A.
Kelly James, Global VP Customer Success, Kraken
John Cleland, CEO, Essential Energy
Chris Norbury, CEO, E.ON Next
Break & Demo Stations
Energy Flexibility, Autonomy, and Sovereignty
Framing the need for flexibility in today’s world of demand shock and sovereignty.
Devrim Celal, Chief Marketing & Flexibility Officer, Kraken
Client Panel: Flexibility - The New Energy Infrastructure
Flexibility is fast becoming real, scalable value – unlocking new revenue streams, strengthening customer propositions and supporting the grid. Audience Q&A
Charlotte Johnson, General Manager Generation Flexibility, Kraken
Alex Schoch, Head of Flexibility, Octopus Energy
Ulf Kerstin, Chief Commercial Officer (Commercial Asset Optimisation), RWE Supply & Trading GmbH
Creating a Flexible Future with Digital Grids
Decentralized energy is multi-directional but grids are not. What does it take to run a distribution network in the era of decentralised energy?
Jeremy Hetzel, General Manager, Distribution, Kraken
Break
Accelerating your AI Journey
A look at how AI is going to impact our whole industry beyond customer service – and how Kraken is positioned to take full advantage.
Assaf Biderman, Chief Corporate Development & AI Officer, Kraken
AI Leadership: A Fireside Chat with Bret Taylor
In conversation with the creator of Google Maps, CEO of Sierra and Chair of OpenAI.
Assaf Biderman, Chief Corporate Development & AI Officer, Kraken
Bret Taylor, CEO Sierra, and Chair of Open AI
Client Panel: Doing things Differently
As the industry evolves, doing things differently is becoming less of a choice and more of a necessity. Hear from leaders who are embracing new ways of working, making bold and brave decisions to make sure their utilities exceed rising customer expectations. Audience Q&A.
Lara Beers, Global VP, Kraken
Dan Davies, Chief Transformation Officer, National Grid
Jon Paull, Chief Operating Officer, Octopus Energy
Anna Lisa Amabile, Director of Operations, Plenitude FR
Transformation Starts with Leadership
Drawing on her experience as former CEO of Belu Water and co-founder of social innovation agency A Very Good Company, Natalie will explore how organisations can align growth, purpose, and leadership to turn ambition into practical action, commercial success and long-term value.
Natalie Campbell MBE, Entrepreneur and broadcaster, former Co-CEO of
Belu and the Chancellor of the University of Westminster
Closing Remarks
Drinks Reception
Dinner and Top Deck Sail
Nightcaps
A look back at 2025
Our first Impact event at The Shed in New York brought 200 energy experts from around the world together, all in the spirit of innovation and collaboration.
200+ attendees
30+ countries
